brand and website design
brand and website design
brand and website design
metronome
metronome
metronome
website design
website design
brand design
brand design
business strategy
business strategy
marketing design
marketing design
Metronome is a usage-based billing platform that helps software companies launch, iterate and scale their business models.
Due to the increasingly competitive landscape for dynamic billing services, Metronome needed to elevate the brand, focus its message, and showcase expertise. The primary challenge was establishing trust with purchase decision-makers. The goal was to create a brand and digital experience that increased brand awareness and sales revenue.
Metronome is a usage-based billing platform that helps software companies launch, iterate and scale their business models.
Due to the increasingly competitive landscape for dynamic billing services, Metronome needed to elevate the brand, focus its message, and showcase expertise. The primary challenge was establishing trust with purchase decision-makers. The goal was to create a brand and digital experience that increased brand awareness and sales revenue.
my role
As the designer on this team, I contributed to developing the brand identity (logo, color, typography) and developed all designs for the website and mobile experiences. I also developed the content strategy and visual assets.
my role
As the designer on this team, I contributed to developing the brand identity (logo, color, typography) and developed all designs for the website and mobile experiences. I also developed the content strategy and visual assets.
How Can We
How Can We
drive brand trust
Since the company was still in its early stages, we aimed to establish a sense of trust, credibility, and value for customers engaging with the product.
drive brand trust
Since the company was still in its early stages, we aimed to establish a sense of trust, credibility, and value for customers engaging with the product.
inform product value
All designs were thought out to inform highly aware customers of what Metronome has to offer as a company and product
inform product value
All designs were thought out to inform highly aware customers of what Metronome has to offer as a company and product
convey brand qualities
Brand qualities we wanted to exude were precise, intentional, motivated and premium.
convey brand qualities
Brand qualities we wanted to exude were precise, intentional, motivated and premium.
GRAPHICAL ELEMENTS
The Metronome product representation illustrations were designed to emphasize key characteristics about the product. The style is simple, clean and focused on the most important information without a lot of additional decoration.
When composing graphic elements and interactive components, clarity of purpose, message and interactivity were all importnt. Certain text elements are emphasized over others, icons are simple and containers are purposeful.
GRAPHICAL ELEMENTS
The Metronome product representation illustrations were designed to emphasize key characteristics about the product. The style is simple, clean and focused on the most important information without a lot of additional decoration.
When composing graphic elements and interactive components, clarity of purpose, message and interactivity were all importnt. Certain text elements are emphasized over others, icons are simple and containers are purposeful.
